Vulnerable Population Segment Audience Research

As a part of the VPAT strategic action plan, effective communication was a top priority of Public Health. To better understand how to communicate with certain vulnerable population groups during a public health crisis (e.g. limited English proficient (LEP), generationally poor, and other hard-to-reach communities) we undertook a large scale and valuable audience research project that included key informant interviews, focus groups, and an opinion gathering tool call Q-sort.

Learn more about the Audience Research project methodology, implementation process, activities and our findings.

Audience Research – Original Concept Paper

Audience Research Presentation

List of Audience Research Materials

Review our findings and work with your team to determine what applies to your community and what gaps of information may still exist.

Audience Research Report

Audience Research Lessons Learned

Customize and apply any or all of the implementation tools as you embark on your own audience research exercise.

Key Informant Interview Guide

Consent Form: English, Spanish, or Vietnamese

Focus Group Guide: English, Spanish, or Vietnamese

Game Board: English, Spanish, or Vietnamese

Q-Statements: English, Spanish, or Vietnamese

Q-Answers

What Do You Pay Attention To? Survey: English, Spanish, or Vietnamese

Information Sources Survey: English, Spanish, or Vietnamese

Introduction to Pandemic Flu: English, Spanish, or Vietnamese

Pandemic Flu PowerPoint Presentation: English, Spanish, or Vietnamese