Vulnerable Population Segment Audience Research
As a part of the VPAT strategic action plan, effective communication was a top priority of Public Health. To better understand how to communicate with certain vulnerable population groups during a public health crisis (e.g. limited English proficient (LEP), generationally poor, and other hard-to-reach communities) we undertook a large scale and valuable audience research project that included key informant interviews, focus groups, and an opinion gathering tool call Q-sort.
Learn more about the Audience Research project methodology, implementation process, activities and our findings.
Review our findings and work with your team to determine what applies to your community and what gaps of information may still exist.
Customize and apply any or all of the implementation tools as you embark on your own audience research exercise.